Situation

Established in 1988, Whitehouse is a leading educator in the creative industries, encompassing; fashion, styling and creative direction, and interior design.

A new strategy and website was required to reflect Whitehouse’s standing in its industry. The site needed to showcase Whitehouse in a more engaging way, utilising vast amounts of rich media at its disposal.

A key objective was to educate visitors on the range of courses available, then facilitate enrolment and enquiries. This project was delivered in conjunction with the rollout of a CRM system, which needed to integrate with the website build.

Solution

Wolf created a sophisticated, responsive design with a black backdrop to give a sense of prestige and emphasise the content within. Whitehouse’s wealth of great content informed a set of custom modules and layouts, including a student and alumni showcase, an interactive history timeline, events calendar and social media wall.

Significant emphasis went into the course structuring. We went for a hamburger menu, a popular UX device, ideal for mobile users, which integrates with the Hobson’s CRM.

Other deliverables included Staff and Student Portals - practical tools accessible via the Whitehouse website and editable via a centralised CMS developed by the Wolf team.

Key Improvements

62.71% of users are new visitors
4:26 average session duration
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