Situation

Wolf was thrilled when Travis de Clifford, our good friend and one of Melbourne's leading high-end photographers, approached us for a full redevelopment of his web presence. Travis wanted a folio-based website, with an aesthetic to suit his style and image.

Solution

The focus of the site is to showcase Travis’s work; it needs to act as a marketing tool for current and prospective clients. Travis also wanted a method to easily update the site photos, so he can keep it current.

A key decision in development was to use full screen, gorgeous photos. Through careful planning and some fancy coding, we have achieved this while balancing the need to keeping the site fast to load. Aesthetics and functionality aren’t mutually exclusive after all! The Travis de Clifford photography site was hand-selected in Dec '09 to feature on the prestigious, international art & design site  www.strangefruits.nl

Key Improvements

High end positioning
High end positioning
Unique user experience (UX)
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