Shane Watson, Australian cricket Vice Captain, wanted to establish an official website to connect with his fans. The End Goal: a dynamic, visually stunning site that informs users, provides a 'voice', showcases and acknowledges sponsors, and enables corporate enquiries.


The site’s content is designed to give fans an insight into Shane, and the ability to keep in touch via a blog and multimedia gallery of videos and photos. Shane even purchased a new Go Pro camera, which will now travel the world with him and provide highly personal, behind-the-scenes insights into the life of a professional cricketer.

Key Improvements

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