Ruyton Girls' School wanted a site that strengthened its online branding, acted as an online prospectus, and reflected Ruyton's unique offering and market positioning. It also needed to be able to perform key administrative activities (including the ability for online secure payments) and create a vibrant sense of community.


Wolf created an immersive site that balanced polish and excellence with warmth, community, and user-friendliness. Prospective parents can access information, and make an admission request online, and the site provides current parents and students with a dynamic, up-to-date resource which includes an interactive calendar, blog, subject microsites, a popular multimedia gallery and online payment system.

Key Improvements

120% increase in applications
52% increase in conversion rate
43% uplift in overall site traffic
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