Pro Plaster Products wanted to redevelop its site into a dynamic, visually stunning site that clearly positioned them as the leader in their field of their field. It had to be engaging and informative while providing a seamless online shopping experience. The crux of the challenge was finding a way to make building supplies and machinery visually and commercially appealing.


Wolf used bold styling with a contemporary colour palette to complement the existing brand to strike a balance between compelling imagery, clean content areas and key messaging. Implementing Magento allows PPP to highlight feature products, suggest related ones, be rigorous in their stock control and offer customers a smooth journey through the transaction process.

Key Improvements

89% uplift in overall site visitors
71% increase in revenue made online
46% increase in visitors from organic search
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