Situation

Marcellin College, a leading Catholic secondary school for boys, approached Wolf to fully redevelop its site. They needed the new site to strengthen its online branding, reflect its Catholic identity and operate as a focal point of the schools' marketing to prospective parents, as well as servicing its current community of parents, students and teachers. It had to be modern, professional, warm and very people-oriented.

Solution

Wolf visually freshened the site by expanding images to focus on the human side of the school, while also showcasing Marcellin College's facilities, and implementing a sophisticated colour palette and typography site-wide.

The site was flexibly structured for varying levels of technical comfort and content was refocused to provide a more succinct experience, using interactive calendars, multimedia galleries, blogs and social media. The site also functions as a central hub pointing to their alumni and intranet systems.

Key Improvements

Immediate brand position
Social media integration
Email news publication
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