The Ian Potter Cultural Trust's approach to the development of the Arts through the support of talented individuals is unique in Australia. Since it was established, more than 1,400 artists have been supported by grants totaling over $6.5 million.

As a part of a digital evolution strategy, a new responsive site was needed to continue attracting the best quality grant applications. The site also needed to increase stakeholder engagement through relevant and interactive content.


Wolf developed a fully responsive website for The Ian Potter Cultural Trust with a sophisticated, large-format ‘mobile first’ presentation, and a searchable Grants Database archive. The new site positions the trust at the forefront of Australian philanthropy, showcasing their vision, mission and success.

Key Improvements

46% increase in visit duration from mobile devices after implementing a responsive website
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