Situation

Hal Leonard Australia is one of the premier licensing and hire agents for plays, musicals and classical music. They needed a website that clearly and effectively communicated their products and services to their target audiences.

With such an extensive inventory, the site had to be up-to-date and easy to navigate. Visually, it also had to capture a little bit of what the company is about – music, theatre and creativity – while still being intuitive and quick to access.

Solution

Wolf dynamically integrated the website with Hal Leonard’s internal systems, making sure all channels could talk to each other. Custom Help and Blog modules added a spirited element and sense of community.

With a knowledgeable customer base that has very specific requirements for sheet music or licensing, we implemented extensive filters in the product section, to make searching easy and efficient.

Visually, Wolf designed the site to evoke a theatrical feel, with dark, moody tones interspersed with bursts of intense colour.

Key Improvements

34% increase in average mobile usage
16% uplift in overall site visitors
10% increase in new users
"The end product has exceeded my initial expectations, in both form and function (it's beautiful and it works beautifully!). The hard work and expertise of your team has certainly not gone unnoticed."

– Elyse Coward, Administrator - IT & Digital Solutions, Hal Leonard

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