Situation

GRA is an expert supply chain and logistics consulting firm. They wanted to enhance their online profile and decided a new site would be the centrepiece of their marketing strategy. The challenge was in how to make such an information-dense site captivating when the subject matter itself is not traditionally alluring. They needed a lot of vital detail to be laid out in a transparent and engaging way.

Solution

Wolf created a dynamic, interactive and visually arresting site that engages users and provides businesses with essential information, quickly and easily. GRA’s clients are generally in senior positions and can be from organisations like the Defence Force so Wolf used clear navigation and stylish, high-speed photographic elements to convey trust, experience and professionalism within a contemporary setting while incorporating GRA’s branding. A bespoke CMS was also created which was vital for the supply chain business.

Key Improvements

Immediate brand positioning
Service & folio showcase
Content marketing opportunities
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