Situation

Geofabrics products are used in road and railway construction, mining and resources projects, landfill and coastal engineering applications. Geofabrics came to Wolf wanting a dynamic, visually stunning site that clearly positions them as a market leader.

Solution

One of our favourite local photographers, Jo Duck, conducted photo shoots that give immediate impact.

The site has some terrific content and functionality including a blog, a full product catalogue, a library of support media (PDFs, videos, etc.), and links to social media. Geofabrics manages the site via the Wolf CMS, and actively markets it via the Wolf e-News Builder. Wolf also created a smartphone app for users of Geofabrics products, allowing them to access instructional videos and PDFs specific to the task they are undertaking. This solution is a terrific example of the benefits of truly integrated online tools.

Key Improvements

36% increase in enquiries
28% increase in visitors
91% increase in mobile usage
"Wolf took the time to cater their proposal around Geofabrics’ detailed brief, which is what impressed us from day one … Their expertise along with their thoughts, advice and suggestions were invaluable.”

– Dijana Stangolev, Marketing Co-ordinator.

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