Posted 6 October 2015

Building an app – looks do matter

Written By : Marco Rosano Visit Marco's LinkedIn Profile

Stuart Gonsal founded Wolf in 2014. He presents extensively to industry groups and is on the Advisory Committee for Swinburne University’s Masters of Commerce (International Business).

There’s no denying that, with the right idea for an app, you can strike absolute gold. It’s almost bizarre to think of Instagram as an actual app when it’s become so much more than that. And yes, you do have to have a good idea for an app and it does have to be something that is either filling a gap in the market or doing something better than an app that already exists.

But here’s the thing – and it may sound obvious, but it’s crucial – your app has to look, and sound, good. Of course, it has to flow and work well, but the first hurdle to cross is getting people to download it so that little tile in the app store has to really grab the customer.

Dominic Williamson, the creator of Gym PocketGuide, says, ‘The app icon is the single most important image in your app. This is the first and possibly only image a user will see from your app. If you don’t have the graphic design skills necessary to create something professional-looking, find someone who does.’ He also recommends choosing a colour that pops against your competitors. Look at the page your potential app will sit on and see if you can spot a design gap that will set you apart from the rest.

Dominic also recommends keeping your description short, clear and snappy (sn-appy?), and providing as many screenshots as possible to give users an immediate insight into what they can expect.

Finally, the title. Keep it short and sweet. Make it easy to remember. Make it relevant to what your app does. Stumped for ideas? Dominic recommends you try to answer the question ‘What does the app do?’ in three words.

Got an idea?

Thorough app development and user-friendly design are vital to app success. Wolf can build your app to be visually on brand while providing a compelling experience and presenting content in an engaging manner, and situate it within a stable and high performing environment.

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