Posted 14 June 2015

Wearable tech: Wear to from here?

Written By : Marco Rosano Visit Marco's LinkedIn Profile

Stuart Gonsal founded Wolf in 2014. He presents extensively to industry groups and is on the Advisory Committee for Swinburne University’s Masters of Commerce (International Business).

Burberry embraces technology

Recently we covered how Burberry in London was enticing customers back into their physical store by offering an exciting interactive shopping experience that melded the concepts of online and in-store shopping.

Google Glass really got us thinking about the rise of wearable tech gadgets you can wear that not only serve some kind of function (a pedometer, headphones) but also integrate other web-friendly elements.

Fitbits and beyond

For example, Nike’s FuelBand is worn around your wrist like a rubber bracelet that clasps via a USB port and tracks your activity. It’s also Bluetooth-enabled so you can sync your data and share it with your fitness friends. Then there’s a company called Muzik who are launching smart headphones that feature controls that allow you to share your favourite tunes via Twitter and Facebook.

What do you think? Useful? Or overkill? Are gadgets like these merely doubling up? What does wearable tech mean for future fashion too? Whichever way you slice it, there’s no denying we’ve come a long way from the humble calculator watch…

Originally published 5 January 2015

 

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