Posted 14 June 2015
Simple tips for a successful SEO strategy
Formulating your strategy
Making SEO work for you is not just a matter of poking a few silent keywords into any corner of your site you can find. While keywords are massively relevant, there are other elements to keep in mind when you’re formulating your ever-evolving SEO strategy.
Keep up with the keywords
Keywords are still at the centre of smart SEO, so use Google’s Keyword Tool to work out the most (and least) relevant words associated with your business.
Use your keywords in all your social media channels as well. Use your blog to amp up your SEO and update it often to keep your rankings fresh. Promote new blog entries on social media and keep those links moving.
In-bound marketing – drawing customers to you rather than reaching out to them – is all about putting your content in the right place at the right time so your potential client can’t help but find you and want to know more. Go link building with peers and bloggers in your realm to create an organic environment of sharing and industry exposure.
SEO practices are most definitely not set in stone, as technology evolves and user behaviour adapts, so sign up for online resources that keep you up to date with the latest industry research and data.
Track your progress
You may put a lot of effort into your SEO strategy when you start out, but reassessing is as important as implementation. Use metrics to constantly track your success (or lack of) and where your traffic is coming from so you can adjust your approach as needed, investing in the more fruitful pockets and pulling back on the areas that are stagnating or sucking up dollars without reasonable return.