Posted 18 May 2016

Podcasting for Business Growth

Written By : Marco Rosano Visit Marco's LinkedIn Profile

Stuart Gonsal founded Wolf in 2014. He presents extensively to industry groups and is on the Advisory Committee for Swinburne University’s Masters of Commerce (International Business).

In recent years the popularity of Podcasting has increased so rapidly that it has become a must-do for online business – All the cool kids are doing it. Podcasting is a seriously great addition to your digital marketing efforts and can be useful and engaging for audiences.

In an article in the Washington Post, Apple said that subscriptions of podcasts through iTunes reached 1 Billion. RawVoice, which tracks 20,000 shows, said the number of unique monthly podcast listeners has tripled to 75 million from 25 million five years ago. Wow.

So what does it mean for business?

Podcasting draws in fans who want to listen to anything and everything, from general to niche interest topics. With so many people who clearly have an appetite for podcasts, there is an opportunity for your business to harness the power of podcasting – talk about what you know.

Dr Colin Gray, Founder of has been teaching podcasting and online business skills for over seven years all around the globe. Dr Gray believes that any company can cultivate a tribe, grow trust and boost sales – all through podcasting.

But how?

Where do I start I hear you say. The exact question many of our clients ask us. They know podcasting is an excellent idea, they know they have something to talk about, but how does one get the proverbial pod rolling and incorporate it into an existing marketing plan.

There is lots of information available online about starting your podcast. A good place to start is with the Apple Itunes ‘Podcasts’ app. It’s a great way discover and subscribe to other podcasts – the best way to get inspiration for your series.

For comprehensive resources, we highly recommend The Podcast Host home to a selection of well organised and helpful resources, courses and five+ in-depth podcast series. Try Series One: Beginner’s Podcasting as an excellent starting point.

Get the pod rolling

If you think you have something interesting to share with your audience, consider starting a Podcast. It could be an entirely new way of engaging, but more to the point ‘growing’ your business’s audience.

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