Posted 14 June 2015

Interactive storytelling as digital strategy

Written By : Marco Rosano Visit Marco's LinkedIn Profile

Stuart Gonsal founded Wolf in 2014. He presents extensively to industry groups and is on the Advisory Committee for Swinburne University’s Masters of Commerce (International Business).

So we’re all au fait with our Kindles these days – we’ve learnt that reading on a device doesn’t diminish our love of the physical book – and we happily Flipboard through our favourite magazines and have a fine old time. But lately, longer articles have been getting a multimedia upgrade in their digital strategy in the form of ‘snowfalling’.


The term refers to embroidering an article with multimedia extras – video footage with key characters, infographics, moving images, tweets, back story interviews – to create a more immersive reading experience. It was kicked off by an attention-grabbing article called ‘Snow Fall’ about a devastating avalanche, and there are some great examples to…watch? Read? Do you think it adds or detracts from the information and the experience? Will it hijack the subject matter? Will stories like these be at the mercy of bandwidth?

Interactive comics

Taking another tack, the old school comic book has been given a similarly exciting, immersive makeover. Soul Reaper is an HTML5 scroll-activated digital comic book that combines all the suspense of a classic comic book with a fluid, interactive feel and dark, detailed, apocalyptic illustrations, while Disney has partnered to create an interactive digital book of Tron. So even though it’s still an on-screen experience, might it be the thing that actually encourages kids to read?

Originally published 15 November 2014


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