Posted 14 June 2015

Do you need a new digital strategy?

Written By : Marco Rosano Visit Marco's LinkedIn Profile

Stuart Gonsal founded Wolf in 2014. He presents extensively to industry groups and is on the Advisory Committee for Swinburne University’s Masters of Commerce (International Business).

Many businesses underestimate just how vital and future-proofing a solid, researched digital strategy is. Fall asleep on the online job and your business just won’t be able to keep up.

Last year Wolf created digital strategies for Elk, Saison and RDNS, setting them up in 2013 with an informed strategy that will see them build in 2014 and beyond. Some people think they only need one digital strategy then they can put their feet up and let technology do the rest. But as technology changes and consumer habits fall in and out of trend, it’s important to remember that you have to constantly check in on your strategy so that it stays relevant to your business needs and your customers’ behaviour.

What is a digital strategy and what can it do?

A digital strategy is basically a coordinated plan of online attack that pulls every strand of your business together and aims it at a common goal – success.

A digital strategy:
– helps you identify untapped opportunities in your marketties
– ties your digital activities in with your overall organisational objectives
– is fundamental for future planning
– allows you to evaluate the relative merits of potential projects.
Here at Wolf, we offer a highly specialised and extensive digital strategy service with detailed statistical analysis, industry specific research, education, coaching and advice on relevent emerging trends.

How a digital strategy is created for your business

When we work on your digital strategy, we don’t redesign the site – we dismantle it to see what you’ve got and what you want. Perhaps you have an ecommerce arm that isn’t integrated with the rest of the site? Then we rebuild it better than before and smarter for the future, with customers, both established and potential, at the very forefront of the objective.

So how’s your business looking? Is it in need of a digital tune-up?Do you need to kick it up a notch? Call us to discuss a new digital strategy – there may be avenues you never knew about that we can introduce you to so you can watch your business thrive this year and next year and the year after that.

 

Originally published 6 January 2015

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