Posted 14 June 2015

Content marketing – master the basics

Written By : Marco Rosano Visit Marco's LinkedIn Profile

Stuart Gonsal founded Wolf in 2014. He presents extensively to industry groups and is on the Advisory Committee for Swinburne University’s Masters of Commerce (International Business).

Content marketing might seem like a buzzword that only applies to the digital realm, but when you think about it, it’s something that has been around for a long time in a variety of guises. Have you ever had one of those Italian ‘Baci’ chocolates that come with the little declarations of love printed on a piece of tissue and hidden under the foil wrapper? Some people could even argue that bad jokes in Christmas crackers are a form of content marketing!

Offer something of use and value

The point is, useful, valuable content is the best way to sell your product and it’s the thing that will keep people coming back for more. People don’t want their time wasted on useless fluff, and quality content can position your company in an authorative and esteemed position and get you increased visibility.

Blog it

Upping your content marketing can be as easy as starting a blog on your company’s website or pushing your company’s presence on Twitter or Facebook. If you were wondering just how useful content marketing is, here are some interesting stats we found on Slideshare.

Company websites with blogs get 55% more traffic and 97% more inbound links. With being fairly cheap to implement, they can deliver a high ROI. And with blogs feeding constant fresh content onto your site, 434% more pages get indexed on average and 97% more links will get indexed on average.

Build your brand with social media

Another interesting stat that Slideshare highlighted was that consumers are 60% more likely to recommend a brand they follow on Twitter or Facebook and that the majority of people prefer to get to know a brand through articles rather than advertising. Ads may seem like spin, while articles seem like substance and, ultimately, people want to interact with a brand they trust.


Originally published January 11 2015

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